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At a Glance of a Key

Crafting Dreams into Ventures, Code into Excellence: Your Journey to Success

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About Me


I’m Alexander Sirotin, a software engineer and leader passionate about building innovative, scalable technology. Over the years, I’ve had the privilege of working with talented teams and contributing to products that have significantly impacted the tech world; during my time at Amazon, I founded and built AWS Backup, which generates over $1 billion in ARR. I’ve also played a key role at Velostrata, a hybrid cloud mobility service, which Google acquired, and now lead product and engineering at Highline, a Fintech startup.

I offer a range of services designed to help you navigate technical challenges, design robust systems, and drive your projects forward:

  • Software Engineering Consultation: I help organizations tackle complex engineering problems, optimize workflows, and make strategic decisions that drive success.
  • Code, Design, and Architecture Reviews: I provide detailed, actionable feedback to ensure your code, architecture, and systems are built for scalability, efficiency, and maintainability.
  • Career Mentoring: Whether early in your career or looking to make the next step, I offer mentorship to help you navigate the tech industry and reach your professional goals.
  • Hands-On Learning: I guide software engineers through building a SaaS service from the ground up, teaching them essential skills while creating something practical and real-world.

In my blog, I share insights and best practices on software engineering, leadership, and our challenges as engineers. I’d love to connect if you want to collaborate, learn, or exchange ideas.

– Alexander


From our customers:

Transformative Mentorship with Alexander

During my interview process for software developer backend positions, I was tasked with a project involving serverless services in AWS and coding. I sought assistance from Alexander to tackle this challenge. Working with Alexander was a transformative experience:

Alexander has an extraordinary talent for breaking down complex concepts into easily understandable terms. He is a genuinely dedicated mentor, consistently approachable, always ready to answer questions, and enthusiastic about sharing his extensive knowledge. His supportive and friendly demeanour made learning enjoyable and significantly less stressful.

Thanks to Alexander’s guidance, I gained a deeper understanding of the subject matter and confidently completed my project. I highly recommend Alexander to anyone in need of expert consultation. He is an invaluable resource for anyone looking to excel in their field.

Noga E.
Software Developer

Empowering Our Transition to the Tech Industry

I recently graduated with my brother, both of us earning degrees in computer science. Transitioning into the workforce was a significant challenge due to our lack of practical and industry experience. Fortunately, we contacted Alex to assist us with the backend of our project, and it has been an incredible experience. From the start, Alex provided unwavering support throughout the development process. His expertise and insightful tips significantly enhanced our project, and his guidance was invaluable. Thanks to Alex, we feel more confident about our coding abilities and understanding of software architecture.
We highly recommend Alex to anyone looking to learn and advance their coding and software engineering abilities!

Adir Nisim
Software Engineer

Alex’s Guidance Clarified AWS Serverless Services for Me

Alex helped me understand the serverless services in AWS. His clear and thorough explanations of serverless architecture in AWS have greatly enhanced my understanding of the subject. Alex has a remarkable ability to make complex topics understandable. his clear explanations have made a significant impact on my learning.

Avi S.
Backend Developer

Enhancing Engineering Expertise

Alexander was instrumental in enhancing my skills as a Software Development Engineer. His expert guidance and practical approach allowed me to grasp complex concepts effortlessly and apply them effectively in real-world scenarios. Thanks to his mentorship, I’ve become much more proficient and confident in my career. Alexander is truly a knowledgeable and supportive mentor.

Souradeep Basu
Principal Software Engineer

About Me

Principal Software Engineer and an industry leader with startup and FAANG experience. I specialize in distributed systems, storage, data protection services and payment processors.

Beyond technical expertise, I am passionate about supporting fellow engineers in their careers. Through approachable blogs and hands-on guidance, I help navigate the ever-evolving landscape of technology, empowering individuals to thrive in their professional journeys.

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Recent Posts

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  • Go Concurrency, Practical Example
  • Using GORM – Part 3: Models and Idempotency
  • Using GORM – Part 2: Transactions and Save Points
  • Using GORM – Part 1: Introduction

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